Level
Higher Degree
Vocational Training
Professional family
Commerce and
Marketing
Duration
2,000 hours
Higher Degree in Marketing and Advertising
La Sagrera
Higher Degree Vocational Training
Find out how
to get to the center
Develop real campaigns, master digital tools, and shape the brands of the future.
Can you imagine creating a viral campaign, organizing a brand event, or designing a social media strategy? In this Higher Degree training cycle in Marketing and Advertising at Monlau, you will learn to plan, execute, and measure marketing and advertising actions with a practical, up-to-date approach connected to the real world. Prepare to enter a creative, dynamic sector with high demand for digital talent.
The cycle has a total duration of 2,000 hours, distributed over two academic years: 1,485 hours at the educational center and 515 hours of company placement (1,000 hours if you choose intensive Dual VET), in face-to-face mode.
Advantages of the Higher Degree in Marketing and Advertising at Monlau
Updated pathways
we closely follow market developments and constantly adapt our content.
Practical methodology based on real projects and challenges
like those encountered daily in agencies and partner companies.
Tools, platforms, and real cases
from the first year.
Tutoring is essential
with personalized attention that allows our teachers to understand the needs and potential of each student, helping them overcome challenges and strengthen their abilities.
Official certifications
you will have the opportunity to obtain internationally recognized accreditations.
Some students already access partner companies
from the first year for their internships.
Expert teachers
in the marketing and advertising sector.
Direct connection with the sector
that allows you to build your professional network from day one.
Masterclasses
and visits to leading companies in the sector.
Immersive room: unique in Barcelona
developed with Digalix that transforms learning into an interactive and multisensory experience.
Microsoft Showcase School
we are the only center in Catalonia with this certification, a prestigious recognition that only a few centers in Spain have achieved.
Official Qualification
in Vocational Training.
First year in the morning and second year in the afternoon
so you can do internships in the mornings.
Why choose Monlau?
More than 40 years of experience in Vocational Training
Training connected with the reality of current marketing
A 4.8 out of 5 satisfaction rating from families
Internships in companies that are leaders in the sector
Active teaching staff focused on professional guidance
Pathways aligned with sustainability, digitalization, and employability
We work with methodologies such as Design Thinking and Design Sprint to develop creativity, entrepreneurial mindset, and problem-solving capacity
Practical learning based on projects
We participate in competitions, fairs, and collaborative projects
Our students have the opportunity to put what they have learned into practice in real and challenging contexts, presenting their campaigns in professional and creative environments.
What will you learn at Monlau?
During the two years, you will be trained in the most sought-after skills in the sector, with special attention to the digital environment, design, market research, and artificial intelligence applied to marketing.
Artificial Intelligence applied to marketing
Create and manage digital advertising campaigns, like those developed by agencies and marketing departments
Master professional tools in the sector such as Figma, WordPress, HubSpot, Mailchimp, Meta Ads, Google Ads, or TikTok Ads
Design, create, and publish websites, developing real digital projects
Develop your soft skills and communication abilities essential for teamwork and leading projects
Create and edit impactful content for social media, digital campaigns, and brand strategies
Work with real briefs provided by companies, solving challenges from the professional world.
Understand the consumer and their needs, learning to communicate and persuade effectively.
Commercial research and market analysis to identify opportunities and understand the competition
Analyze marketing data and metrics to make strategic decisions and improve results
Study plan
Professional modules
Throughout the two years, you will work on the following modules:
| Módulos profesionales |
|---|
| Gestión económica y financiera de la empresa |
| Políticas de marketing |
| Marketing digital |
| Diseño y elaboración de material de comunicación |
| Medios y apoyos de comunicación |
| Relaciones públicas y organización de acontecimientos de marketing |
| Investigación comercial |
| Trabajo de campo en la investigación comercial |
| Lanzamiento de productos y servicios |
| Atención al cliente, consumidor y usuario |
| Catalán profesional |
| Inglés profesional |
| Digitalización aplicada a los sectores productivos |
| Sostenibilidad aplicada al sistema productivo |
| Itinerario personal para la empleabilidad I |
| Itinerario personal para la empleabilidad II |
| Proyecto intermodular y simulación en entornos reales |
| Módulo profesional optativo: IA para Marketeers |
Tools and certifications
During the cycle, you will use the main tools in the sector, with access to complementary training and certifications that will make you stand out:
Official certifications
Hubspot
Hootsuite
Meta Digital Marketing Associate Certified by Meta
AI and productivity (Google)
Practical AI in marketing (Google)
Google Analytics 4 (Google)
Professional applications
Figma
Power BI
Framer
WordPress
Microsoft Office 365
Meta Ads
TikTok Ads
Google Ads
Google Analytics
Ubersuggest (SEO)
Answer the public
AI apps specific for video, audio & image editing and creation
Make, Loveable, and the most relevant AI tools of the moment
Access to platform with +100 complementary courses
Professional career paths
Once you complete the cycle, you will be prepared to work in:
Advertising and communication agencies
Startups and digital projects
Marketing departments of companies in any sector
Event, public relations, and branding companies
Marketing, communication, and strategy consultancies
Social media and digital content management
Data analysis and market research
Access and enrollment
You can access if:
You have completed Baccalaureate
You have a Mid-Level Technician degree
You have passed an access exam
This cycle is state-funded, so you must complete the official pre-enrollment at: preinscripcio.gencat.cat
Do you have questions?
Contact our team to resolve any questions about the cycle, enrollment, or your professional future. Take the leap into your future with Monlau. Learn today what you will do tomorrow. Boost your creativity, connect with the real world, and build a career in the marketing and advertising sector.
Success stories
"I did my internship at Veritas...and now I'm part of the team!".
Alma de Haro
Alma completed the Higher Degree in Marketing and Advertising and currently works as Organic Performance & Marketing Intelligence Specialist at Veritas.
"At Monlau I learned to create content with purpose. Now I do it every day, professionally".
Nerea del Pino
Nerea completed the Higher Degree in Marketing and Advertising and currently works as Social Media Specialist & Content Creator.
"In class we worked on real briefs; today I lead projects with the same discipline".
Arnau Campmany
Arnau completed the Higher Degree in Marketing and Advertising and currently works as Growth Marketing Specialist at Snowball.
"I learned a lot at Monlau and that opened the doors for me to enter the working world".
Carla López
Carla completed the Higher Degree in Marketing and Advertising and currently is Community Manager at ISDIN.
"At Monlau I developed my communication skills and my soft skills; that foundation prepared me for the working world".
Miriam López
Miriam completed the Higher Degree in Marketing and Advertising and currently is Graphic Designer at Muntañola.
"Teachers who work with passion and a center always at the forefront".
Iván Sol
Iván completed the Higher Degree in Marketing and Advertising and currently is WordPress & PrestaShop Developer and Founding Partner of AC Motos.
Awards and certifications that endorse us





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