{"id":5952,"date":"2022-02-01T00:00:00","date_gmt":"2022-01-31T23:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/asignatura-branding-comunicacion\/"},"modified":"2026-03-10T10:03:31","modified_gmt":"2026-03-10T09:03:31","slug":"asignatura-branding-comunicacion","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/2022\/02\/01\/asignatura-branding-comunicacion\/","title":{"rendered":"\u00bfQu\u00e9 se estudia en la asignatura de Branding y Comunicaci\u00f3n?"},"content":{"rendered":"<p>Peter Hone, profesor de la <strong>asignatura de dise\u00f1o, comunicaci\u00f3n y branding<\/strong> en el Grado Superior de <a href=\"https:\/\/www.monlau.com\/formacio-professional\/project\/grado-superior-marketing-publicidad\/\">Marketing y Publicidad<\/a>, nos explica en qu\u00e9 consiste su asignatura y c\u00f3mo se lleva a cabo.<\/p>\n<p>En Monlau, nuestros ciclos se diferencian principalmente por ofrecer un claro enfoque a la adquisici\u00f3n de conocimientos y competencias de <strong>forma pr\u00e1ctica<\/strong>. Es aqu\u00ed donde interviene gran parte de esta asignatura; que ayuda al alumnado a situarse en el mundo laboral a trav\u00e9s de casos reales y pr\u00e1cticos de todo tipo de empresas.<\/p>\n<p>Actualmente, las peque\u00f1as y medianas empresas quieren comunicar su oferta y acciones a sus clientes de manera clara y sencilla. Es aqu\u00ed donde trabaja la asignatura de branding y dise\u00f1o. Esta tiene como objetivo ofrecer los conocimientos y herramientas necesarias para afrontar las peticiones de estas; con herramientas como <a href=\"https:\/\/www.adobe.com\/es\/products\/photoshop.html\">Photoshop<\/a>, <a href=\"https:\/\/www.invisionapp.com\/\">Invision<\/a>, Gravit, Ilustrator, LightWorks, <a href=\"https:\/\/gimp.es\/\">Gimp<\/a>\u2026<\/p>\n<p>La asignatura en cuesti\u00f3n se lleva a cabo durante los dos a\u00f1os del grado. En el primer curso se imparten los conocimientos m\u00e1s te\u00f3ricos; analizando y estudiando grandes casos de branding y reconvirtiendo la imagen de grandes marcas.<\/p>\n<p>En el segundo curso, la teor\u00eda se pasa a la pr\u00e1ctica; efectuando proyectos reales del mundo laboral. Para ello, el alumnado realiza el seguimiento y mejora de branding de peque\u00f1as y medianas empresas escogidas previamente. La finalidad es ofrecer un primer contacto con futuros clientes reales; cumpliendo y efectuando sus peticiones y demandas en todo momento.<\/p>\n<p>Finalmente, para conseguir el \u00e9xito y la superaci\u00f3n, <strong>el objetivo es realizar trabajos exitosos bas\u00e1ndose en proyectos brillantes realizados por grandes agencias del mundo.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter Hone, profesor de la asignatura de dise\u00f1o, comunicaci\u00f3n y branding en el Grado Superior de Marketing y Publicidad, nos explica en qu\u00e9 consiste su asignatura y c\u00f3mo se lleva a cabo. En Monlau, nuestros ciclos se diferencian principalmente por ofrecer un claro enfoque a la adquisici\u00f3n de conocimientos y competencias de forma pr\u00e1ctica. Es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,57],"tags":[213,214,215,49,157,102,216,217],"class_list":["post-5952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-y-marketing","category-monlau","tag-comunicacion","tag-conocimientos","tag-diseno","tag-formacion-profesional","tag-fp","tag-marketing-y-publicidad","tag-practica","tag-pymes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 se estudia en la asignatura de Branding y Comunicaci\u00f3n? - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/2022\/02\/01\/asignatura-branding-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 se estudia en la asignatura de Branding y Comunicaci\u00f3n? - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"Peter Hone, profesor de la asignatura de dise\u00f1o, comunicaci\u00f3n y branding en el Grado Superior de Marketing y Publicidad, nos explica en qu\u00e9 consiste su asignatura y c\u00f3mo se lleva a cabo. En Monlau, nuestros ciclos se diferencian principalmente por ofrecer un claro enfoque a la adquisici\u00f3n de conocimientos y competencias de forma pr\u00e1ctica. 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