{"id":5943,"date":"2021-05-18T00:00:00","date_gmt":"2021-05-17T22:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/lonachallenge-el-offline-se-hace-viral\/"},"modified":"2026-03-10T10:03:32","modified_gmt":"2026-03-10T09:03:32","slug":"lonachallenge-el-offline-se-hace-viral","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/2021\/05\/18\/lonachallenge-el-offline-se-hace-viral\/","title":{"rendered":"#Lonachallenge: el \u201cOffline\u201d se hace viral"},"content":{"rendered":"<p>Un discurso que se ha instalado entre el mundo de la publicidad en especial entre los y las profesionales m\u00e1s j\u00f3venes: o internet o la nada. Pero como siempre los medios de comunicaci\u00f3n tradicional se resisten a perder parte de su pastel publicitario. Salir en la portada de La Vanguardia, esponsorizar grandes eventos deportivos como la Champions o los Juegos Ol\u00edmpicos o ser la marca de pipas oficial del Carrusel Deportivo, a\u00fan son acciones con enorme repercusi\u00f3n para muchas marcas. Pero sin duda,<strong> qui\u00e9n est\u00e1 agarr\u00e1ndose al pastel con u\u00f1as y dientes \u00e9s<\/strong> <b>la publicidad exterior.<\/b><\/p>\n<p>La publicidad de gran formato suma su impacto inicial a la circulaci\u00f3n en redes gracias a su originalidad. <strong>Todos recordamos a Netflix dese\u00e1ndonos una <\/strong>\u201c<strong>Blanca Navidad\u201d<\/strong> en plena plaza del sol (Madrid) para promocionar la nueva temporada de Narcos en Netflix all\u00e1 por el a\u00f1o 2018; o el gran hit de la campa\u00f1a de Laporta para la presidencia del Bar\u00e7a con su mega lona al lado del Bernab\u00e9u avisando de que tenia <strong>\u201cganas de volver a veros\u201d<\/strong>.<\/p>\n<p><strong>El \u201ccopy\u201d de valor, una idea, un juego de palabras, una inc\u00f3gnita o un llamamiento social son las claves de estas campa\u00f1as que han vuelto a poner en valor un BUEN COPY,<\/strong> por encima de las habilidades de segmentaci\u00f3n m\u00e1s propias de la publicidad en internet. La buena creatividad y el mensaje adecuado hacen que el retorno de estas campa\u00f1as sea excepcional, sin duda, el componente digital hace que hayan pasado de ser elementos decorativos a mensajes potentes con una gran capacidad de penetraci\u00f3n y r\u00e9plica m\u00e1s all\u00e1 de la calle concreta donde est\u00e1n ubicadas.<\/p>\n<p>Todo esto y mucho m\u00e1s lo trabajamos en el <a href=\"https:\/\/www.monlau.com\/formacio-professional\/project\/grado-superior-marketing-publicidad\/\"><strong>Ciclo de Grado Superior de Marketing y Publicidad<\/strong><\/a> en Monlau. En la asignatura de medios de comunicaci\u00f3n y publicidad nos preparamos para ayudar a las marcas en invertir de la manera m\u00e1s inteligente posible su presupuesto en publicidad, aunque este est\u00e9 cerca del cero. Empezamos por lo m\u00e1s b\u00e1sico: estudiar el target, comprender la competencia y la historia de nuestra marca; <strong>seguimos convirti\u00e9ndonos en especialistas en medios de comunicaci\u00f3n, online y offline y, al final, podemos <u>hacer el MATCH perfecto<\/u> entre el producto o servicio y su medio ideal<\/strong>. Preparados para conseguir los OBJETIVOS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un discurso que se ha instalado entre el mundo de la publicidad en especial entre los y las profesionales m\u00e1s j\u00f3venes: o internet o la nada. Pero como siempre los medios de comunicaci\u00f3n tradicional se resisten a perder parte de su pastel publicitario. Salir en la portada de La Vanguardia, esponsorizar grandes eventos deportivos como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-5943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-y-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#Lonachallenge: el \u201cOffline\u201d se hace viral - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/2021\/05\/18\/lonachallenge-el-offline-se-hace-viral\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Lonachallenge: el \u201cOffline\u201d se hace viral - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"Un discurso que se ha instalado entre el mundo de la publicidad en especial entre los y las profesionales m\u00e1s j\u00f3venes: o internet o la nada. Pero como siempre los medios de comunicaci\u00f3n tradicional se resisten a perder parte de su pastel publicitario. 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