{"id":5942,"date":"2021-05-25T00:00:00","date_gmt":"2021-05-24T22:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/la-demanda-de-perfiles-digitales-aumenta-mas-de-un-40-tras-el-covid-19\/"},"modified":"2026-03-10T10:03:32","modified_gmt":"2026-03-10T09:03:32","slug":"la-demanda-de-perfiles-digitales-aumenta-mas-de-un-40-tras-el-covid-19","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/2021\/05\/25\/la-demanda-de-perfiles-digitales-aumenta-mas-de-un-40-tras-el-covid-19\/","title":{"rendered":"La demanda de perfiles digitales aumenta m\u00e1s de un 40% tras el Covid-19"},"content":{"rendered":"<h3 style=\"text-align: center\">El proceso de digitalizaci\u00f3n se ha convertido en una carrera en la que el \u00faltimo que llegue est\u00e1 perdido. Las empresas se han puesto manos a la obra a la hora de seleccionar personal con estas caracter\u00edsticas y se estima que en los pr\u00f3ximos cinco a\u00f1os se crear\u00e1n 1.250.000 puestos de trabajo en relaci\u00f3n con las nuevas tecnolog\u00edas.<\/h3>\n<p>Seg\u00fan el informe reci\u00e9n publicado por el Gobierno de Espa\u00f1a, <strong>\u201c<a href=\"https:\/\/www.lamoncloa.gob.es\/presidente\/actividades\/Documents\/2020\/230720-Espa%C3%B1aDigital_2025.pdf\">Plan Espa\u00f1a Digital 2025<\/a>\u201d<\/strong>, buscan reforzar los perfiles digitales de los trabajadores y hacer que\u00a0<strong>el 80 % de las personas tengan habilidades b\u00e1sicas en el sector digital para el a\u00f1o 2025<\/strong>, ya que durante estos a\u00f1os no han hecho m\u00e1s que aparecer profesiones nuevas, por tanto las empresas peque\u00f1as tienen la necesidad de innovar para afrontar las nuevas necesidades del mercado. \u00a0Cuando hablamos de perfiles digitales nos referimos a profesionales que cuentan con una serie de conocimientos y aptitudes que les permiten desenvolverse en un mundo ya digital y de constante cambio. El \u00e1mbito online tiene m\u00e1s importancia que nunca tanto en las empresas como en la vida de los consumidores. <strong>Y la contrataci\u00f3n de servicios enfocados al posicionamiento SEO tambi\u00e9n experiment\u00f3 un crecimiento en m\u00e1s de un 36,94%, al igual que la de los servicios de estrategia digital, en un 30,4%.<\/strong><\/p>\n<ul>\n<li><strong>Digital Marketing Manager<\/strong><\/li>\n<li>Community Manager<\/li>\n<li><strong>Especialista SEO\/SEM <\/strong>(posicionamientos de p\u00e1ginas web)<\/li>\n<li><strong>CRM Manager<\/strong> (gesti\u00f3n de clientes)<\/li>\n<li><strong>Analista digital<\/strong><\/li>\n<li>Desarrollador web<\/li>\n<li>Analista web<\/li>\n<\/ul>\n<p><strong>Estos perfiles est\u00e1n en busca y captura <\/strong>y \u00a0las competencias que acompa\u00f1an estos perfiles son algunas como an\u00e1lisis y comprensi\u00f3n de la informaci\u00f3n digital, conocimiento sobre la transformaci\u00f3n digital de los negocios, dominio de RRSS\u2026 <strong>Uno de los perfiles con mayor demanda es el de digital marketing manager, tambi\u00e9n conocido como responsable de marketing digital de una empresa<\/strong>. Estas son las personas encargadas de definir y ejecutar el plan de marketing digital de cualquier compa\u00f1\u00eda y elaborar informes de las principales.<\/p>\n<p>Nuestros cursos de Formaci\u00f3n Profesional han permitido a muchos j\u00f3venes acceder a su primera oportunidad laboral y como respuesta a esta clara demanda de perfiles digitales, desde Monlau trabajamos una formaci\u00f3n enfocada al mundo digital en nuestro<strong> <a href=\"https:\/\/www.monlau.com\/formacio-professional\/project\/grado-superior-marketing-publicidad\/\"><u>Ciclo formativo de grado Superior en Marketing y Publicidad<\/u><\/a><\/strong> donde podr\u00e1s adquirir las capacidades mencionadas anteriormente.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proceso de digitalizaci\u00f3n se ha convertido en una carrera en la que el \u00faltimo que llegue est\u00e1 perdido. Las empresas se han puesto manos a la obra a la hora de seleccionar personal con estas caracter\u00edsticas y se estima que en los pr\u00f3ximos cinco a\u00f1os se crear\u00e1n 1.250.000 puestos de trabajo en relaci\u00f3n con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[195,176,110,117,102,83,196],"class_list":["post-5942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-y-marketing","tag-digital-marketing-manager","tag-estudios-profesionales","tag-grado-superior","tag-insercion-laboral","tag-marketing-y-publicidad","tag-monlau","tag-perfiles-digitales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La demanda de perfiles digitales aumenta m\u00e1s de un 40% tras el Covid-19 - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/2021\/05\/25\/la-demanda-de-perfiles-digitales-aumenta-mas-de-un-40-tras-el-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La demanda de perfiles digitales aumenta m\u00e1s de un 40% tras el Covid-19 - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"El proceso de digitalizaci\u00f3n se ha convertido en una carrera en la que el \u00faltimo que llegue est\u00e1 perdido. 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