{"id":5930,"date":"2021-03-02T00:00:00","date_gmt":"2021-03-01T23:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/storytellers-trovadores-del-siglo-xxi\/"},"modified":"2021-03-02T00:00:00","modified_gmt":"2021-03-01T23:00:00","slug":"storytellers-trovadores-del-siglo-xxi","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/2021\/03\/02\/storytellers-trovadores-del-siglo-xxi\/","title":{"rendered":"Storytellers: Trovadores del siglo XXI"},"content":{"rendered":"<h2>\u00bfSab\u00edas que no hay nada m\u00e1s potente que una historia?<\/h2>\n<p>Desde los inicios de la humanidad hasta hoy en d\u00eda, si hay una cosa que nos ha fascinado siempre como especie, son las <strong>historias<\/strong>.<\/p>\n<p>En el siglo XXI nos encontramos ante el consumidor\/a m\u00e1s complejo de todos los tiempos, dif\u00edcil de sorprender, ultra informado y poderoso, gracias a <strong>internet<\/strong> y el poder de las redes sociales. Aunque, si hay algo en lo que el ser humano del siglo XXI no ha cambiado respecto al ser humano de la edad media, es en el poder que tienen sobre \u00e9l las historias.<\/p>\n<p>El marketing sabe de esa \u201c<strong>debilidad<\/strong>\u201d de las personas por las historias con las que puede empatizar o verse reflejado.<\/p>\n<p>Seg\u00fan el neuro economista Paul Zack las buenas historias provocan en nuestro cerebro muchas reacciones, siendo de las m\u00e1s destacables la segregaci\u00f3n de dopamina que facilita el recuerdo, cortisol que activa nuestra atenci\u00f3n y las neuronas espejo m\u00e1s la oxitocina que activan la empat\u00eda. Todos recordamos alg\u00fan momento emocionante de alguna pel\u00edcula, obra de teatro o libro con el que nos hemos sentido identificados.<\/p>\n<p>El arte del <strong>storytelling<\/strong> es el que nos ayuda a crear marcas con historia, aquellas marcas que consiguen crear huella en los consumidores\/as tan impermeables a otro tipo de acciones para generar un v\u00ednculo entre ambos. Nada como el poder de una buena historia de marca con la que nos sintamos identificados, de hecho, seg\u00fan diversos estudios, un 60% de los consumidores est\u00e1 dispuesto a pagar m\u00e1s por marcas con las que se sienten identificados.<\/p>\n<p>Es por ello por lo que buscamos dar herramientas y potenciar la creatividad de nuestro alumnado para crear historias que enamoren a su p\u00fablico objetivo, convirti\u00e9ndolos en trovadores del <strong>siglo XXI<\/strong>, en potenciales creadores de lovebrands. Este es uno de los objetivos que buscamos trabajar y consolidar en nuestro <a href=\"https:\/\/www.monlau.com\/formacio-professional\/project\/grado-superior-marketing-publicidad\/\"><strong>CFGS de Publicidad y Marketing<\/strong><\/a> de manera transversal entre diferentes asignaturas del ciclo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que no hay nada m\u00e1s potente que una historia? Desde los inicios de la humanidad hasta hoy en d\u00eda, si hay una cosa que nos ha fascinado siempre como especie, son las historias. En el siglo XXI nos encontramos ante el consumidor\/a m\u00e1s complejo de todos los tiempos, dif\u00edcil de sorprender, ultra informado y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[181,102,182],"class_list":["post-5930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-y-marketing","tag-historias","tag-marketing-y-publicidad","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Storytellers: Trovadores del siglo XXI - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/2021\/03\/02\/storytellers-trovadores-del-siglo-xxi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytellers: Trovadores del siglo XXI - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"\u00bfSab\u00edas que no hay nada m\u00e1s potente que una historia? 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