{"id":5904,"date":"2019-11-21T00:00:00","date_gmt":"2019-11-20T23:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/la-creatividad-el-elemento-indispensable\/"},"modified":"2026-03-10T10:03:35","modified_gmt":"2026-03-10T09:03:35","slug":"la-creatividad-el-elemento-indispensable","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/","title":{"rendered":"La creatividad, el elemento indispensable"},"content":{"rendered":"<p>No pongo en duda que el mundo del marketing y la empresa requiere cada vez m\u00e1s de rigor y medici\u00f3n, pero no debemos olvidarnos el entusiasmo y la creatividad. Y precisamente, de esto vamos a hablar en esta ocasi\u00f3n de CREATIVIDAD, elemento de \u00e9xito indispensable para una buena campa\u00f1a de marketing o una idea innovadora en el mundo empresarial.<\/p>\n<p>Hay m\u00faltiples definiciones y sin\u00f3nimos: pensamiento original y divergente, imaginaci\u00f3n constructiva, etc. Pero me quedo con la idea impl\u00edcita de generar, crear y aportar novedades, y puedo afirmar que la creatividad est\u00e1 presente en pr\u00e1cticamente todas las actividades del marketing. Sin creatividad una empresa no podr\u00eda innovar, y sin innovaci\u00f3n la empresa no podr\u00eda mejorar ni evolucionar.<\/p>\n<p><strong>Desarrollar un nuevo producto, encontrar un nuevo canal para llegar a nuestros clientes, hallar una forma de promocionar nuestra empresa, todas son actividades que requieren grandes dosis de creatividad.<\/strong> Y lo cierto es que no es f\u00e1cil, vivimos en la era del \u201cm\u00e1s original\u201d, del \u201cm\u00e1s impactante\u201d, no es tarea sencilla lograr no pasar desapercibido. Quiz\u00e1s hace falta ser extravagante para triunfar en este sector, aunque personalmente creo que la diferencia la marcan los peque\u00f1os detalles, algo peculiar que consiga \u201cllegar\u201d a nuestro p\u00fablico objetivo. Puede parecer poco rom\u00e1ntico, pero quiz\u00e1s NO todo vale en marketing, al fin y al cabo, no debemos olvidarnos de nuestro objetivo final: las ventas.<\/p>\n<p>Precisamente <strong>en nuestro <a href=\"https:\/\/www.monlau.com\/estudis-professionals\/project\/ciclo-formativo-de-grado-superior-de-marketing-y-publicidad\/\">Ciclo de Marketing y Publicidad<\/a> uno de los objetivos principales es despertar el lado creativo de nuestros alumnos<\/strong>. Empezamos sin poner l\u00edmites, pero posteriormente, nuestros estudiantes aprenden a orientar la creatividad a resultados, una creatividad que permita transmitir un valor de marca diferencial, sugerente, emp\u00e1tica y, sobre todo, que sea capaz de transformar la aceptaci\u00f3n del p\u00fablico en rentabilidad. Al final, somos profesionales, \u00bfVerdad?<\/p>\n<h4>David Casanelles<\/h4>\n<p>Responsable del \u00e1rea de Empresa i Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No pongo en duda que el mundo del marketing y la empresa requiere cada vez m\u00e1s de rigor y medici\u00f3n, pero no debemos olvidarnos el entusiasmo y la creatividad. Y precisamente, de esto vamos a hablar en esta ocasi\u00f3n de CREATIVIDAD, elemento de \u00e9xito indispensable para una buena campa\u00f1a de marketing o una idea innovadora [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[85,86,87,88,89],"class_list":["post-5904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-y-marketing","tag-creatividad","tag-empresa","tag-innovacion","tag-marketing","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La creatividad, el elemento indispensable - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La creatividad, el elemento indispensable - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"No pongo en duda que el mundo del marketing y la empresa requiere cada vez m\u00e1s de rigor y medici\u00f3n, pero no debemos olvidarnos el entusiasmo y la creatividad. Y precisamente, de esto vamos a hablar en esta ocasi\u00f3n de CREATIVIDAD, elemento de \u00e9xito indispensable para una buena campa\u00f1a de marketing o una idea innovadora [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/\" \/>\n<meta property=\"og:site_name\" content=\"Formaci\u00f3n profesional\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T09:03:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adsmurai\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"adsmurai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/\"},\"author\":{\"name\":\"adsmurai\",\"@id\":\"https:\/\/www.monlau.com\/fp\/#\/schema\/person\/419cfdf054323e24e0a2ef1d8597f051\"},\"headline\":\"La creatividad, el elemento indispensable\",\"datePublished\":\"2019-11-20T23:00:00+00:00\",\"dateModified\":\"2026-03-10T09:03:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/\"},\"wordCount\":331,\"publisher\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg\",\"keywords\":[\"Creatividad\",\"Empresa\",\"Innovaci\u00f3n\",\"Marketing\",\"Publicidad\"],\"articleSection\":[\"Empresa y Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/\",\"url\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/\",\"name\":\"La creatividad, el elemento indispensable - Formaci\u00f3n profesional\",\"isPartOf\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg\",\"datePublished\":\"2019-11-20T23:00:00+00:00\",\"dateModified\":\"2026-03-10T09:03:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage\",\"url\":\"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg\",\"contentUrl\":\"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.monlau.com\/fp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La creatividad, el elemento indispensable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.monlau.com\/fp\/#website\",\"url\":\"https:\/\/www.monlau.com\/fp\/\",\"name\":\"Formaci\u00f3n profesional\",\"description\":\"Monlau\",\"publisher\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.monlau.com\/fp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.monlau.com\/fp\/#organization\",\"name\":\"Formaci\u00f3n profesional\",\"url\":\"https:\/\/www.monlau.com\/fp\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.monlau.com\/fp\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/01\/fp.png\",\"contentUrl\":\"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/01\/fp.png\",\"width\":1024,\"height\":878,\"caption\":\"Formaci\u00f3n profesional\"},\"image\":{\"@id\":\"https:\/\/www.monlau.com\/fp\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.monlau.com\/fp\/#\/schema\/person\/419cfdf054323e24e0a2ef1d8597f051\",\"name\":\"adsmurai\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/0748788578f91786454454fa3b4c295644edb991ad6caadc70b41d26790d38fc?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0748788578f91786454454fa3b4c295644edb991ad6caadc70b41d26790d38fc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0748788578f91786454454fa3b4c295644edb991ad6caadc70b41d26790d38fc?s=96&d=mm&r=g\",\"caption\":\"adsmurai\"},\"sameAs\":[\"https:\/\/www.monlau.com\"],\"url\":\"https:\/\/www.monlau.com\/fp\/author\/adsmurai\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La creatividad, el elemento indispensable - Formaci\u00f3n profesional","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/","og_locale":"es_ES","og_type":"article","og_title":"La creatividad, el elemento indispensable - Formaci\u00f3n profesional","og_description":"No pongo en duda que el mundo del marketing y la empresa requiere cada vez m\u00e1s de rigor y medici\u00f3n, pero no debemos olvidarnos el entusiasmo y la creatividad. Y precisamente, de esto vamos a hablar en esta ocasi\u00f3n de CREATIVIDAD, elemento de \u00e9xito indispensable para una buena campa\u00f1a de marketing o una idea innovadora [&hellip;]","og_url":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/","og_site_name":"Formaci\u00f3n profesional","article_published_time":"2019-11-20T23:00:00+00:00","article_modified_time":"2026-03-10T09:03:35+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg","type":"image\/jpeg"}],"author":"adsmurai","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"adsmurai","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#article","isPartOf":{"@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/"},"author":{"name":"adsmurai","@id":"https:\/\/www.monlau.com\/fp\/#\/schema\/person\/419cfdf054323e24e0a2ef1d8597f051"},"headline":"La creatividad, el elemento indispensable","datePublished":"2019-11-20T23:00:00+00:00","dateModified":"2026-03-10T09:03:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/"},"wordCount":331,"publisher":{"@id":"https:\/\/www.monlau.com\/fp\/#organization"},"image":{"@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg","keywords":["Creatividad","Empresa","Innovaci\u00f3n","Marketing","Publicidad"],"articleSection":["Empresa y Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/","url":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/","name":"La creatividad, el elemento indispensable - Formaci\u00f3n profesional","isPartOf":{"@id":"https:\/\/www.monlau.com\/fp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage"},"image":{"@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg","datePublished":"2019-11-20T23:00:00+00:00","dateModified":"2026-03-10T09:03:35+00:00","breadcrumb":{"@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#primaryimage","url":"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg","contentUrl":"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/03\/2-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.monlau.com\/fp\/2019\/11\/21\/la-creatividad-el-elemento-indispensable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.monlau.com\/fp\/"},{"@type":"ListItem","position":2,"name":"La creatividad, el elemento indispensable"}]},{"@type":"WebSite","@id":"https:\/\/www.monlau.com\/fp\/#website","url":"https:\/\/www.monlau.com\/fp\/","name":"Formaci\u00f3n profesional","description":"Monlau","publisher":{"@id":"https:\/\/www.monlau.com\/fp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.monlau.com\/fp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.monlau.com\/fp\/#organization","name":"Formaci\u00f3n profesional","url":"https:\/\/www.monlau.com\/fp\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.monlau.com\/fp\/#\/schema\/logo\/image\/","url":"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/01\/fp.png","contentUrl":"https:\/\/www.monlau.com\/app\/uploads\/sites\/3\/2026\/01\/fp.png","width":1024,"height":878,"caption":"Formaci\u00f3n profesional"},"image":{"@id":"https:\/\/www.monlau.com\/fp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.monlau.com\/fp\/#\/schema\/person\/419cfdf054323e24e0a2ef1d8597f051","name":"adsmurai","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/0748788578f91786454454fa3b4c295644edb991ad6caadc70b41d26790d38fc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0748788578f91786454454fa3b4c295644edb991ad6caadc70b41d26790d38fc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0748788578f91786454454fa3b4c295644edb991ad6caadc70b41d26790d38fc?s=96&d=mm&r=g","caption":"adsmurai"},"sameAs":["https:\/\/www.monlau.com"],"url":"https:\/\/www.monlau.com\/fp\/author\/adsmurai\/"}]}},"_links":{"self":[{"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/posts\/5904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/comments?post=5904"}],"version-history":[{"count":1,"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/posts\/5904\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/posts\/5904\/revisions\/6500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/media\/3278"}],"wp:attachment":[{"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/media?parent=5904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/categories?post=5904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monlau.com\/fp\/wp-json\/wp\/v2\/tags?post=5904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}