{"id":6205,"date":"2021-05-18T00:00:00","date_gmt":"2021-05-17T22:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/lonachallenge-loffline-es-fa-viral\/"},"modified":"2026-03-10T10:03:32","modified_gmt":"2026-03-10T09:03:32","slug":"lonachallenge-loffline-es-fa-viral","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/ca\/2021\/05\/18\/lonachallenge-loffline-es-fa-viral\/","title":{"rendered":"#Lonachallenge: l\u2019Offline es fa viral"},"content":{"rendered":"<p>Un discurs s&#8217;ha instal\u00b7lat entre el m\u00f3n de la publicitat especialment entre els i les professionals m\u00e9s joves: o internet o res. Per\u00f2 com sempre els mitjans de comunicaci\u00f3 tradicional es resisteixen a perdre part del seu past\u00eds publicitari. Sortir en la portada de La Vanguardia, esponsoritzar grans esdeveniments esportius com la Champions o els Jocs Ol\u00edmpics o ser la marca de pipes oficial del Carrusel Esportiu, encara son acciones amb enorme repercussi\u00f3 per a moltes marques.<strong> Per\u00f2 sens dubte, qui est\u00e0 agafant-se al past\u00eds amb ungles i dents \u00e9s la publicitat exterior.<\/strong> La publicitat de gran format suma el seu impacte inicial a la circulaci\u00f3 en xarxes gr\u00e0cies a la seva originalitat. <strong>Tots recordem a Netflix desitjant-nos un \u201cBlanc Nadal\u201d a la gran pla\u00e7a del sol (Madrid)<\/strong> per a promocionar la nova temporada de Narcos a Netflix all\u00e0 por ho any 2018; o el gran hit de <strong>la campanya de Laporta per a la presid\u00e8ncia del Bar\u00e7a con el seu mega lona al costat del Bernab\u00e9u avisant que tenia \u201cganes de tornar a veure-us\u201d.<\/strong><\/p>\n<p><strong>El \u201ccopy\u201d de valor, una idea, un joc de paraules, una inc\u00f2gnita o una crida social s\u00f3n les claus d&#8217;aquestes campanyes que han tornat a posar en valor un BON COPY,<\/strong> per sobre de les habilitats de segmentaci\u00f3 m\u00e9s pr\u00f2pies de la publicitat en internet. La bona creativitat i el missatge adequat fan que el retorn d&#8217;aquestes campanyes sigui excepcional, sens dubte, el component digital fa que hagin passat de ser elements decoratius a missatges potents amb una gran capacitat de penetraci\u00f3 i r\u00e8plica m\u00e9s enll\u00e0 del carrer concret on estan situades. Tot aix\u00f2 i molt m\u00e9s ho treballem en el <strong><a href=\"https:\/\/www.monlau.com\/formacio-professional\/cursos\/grau-superior-marketing-publicitat\/?lang=ca\">Cicle de Grau Superior de M\u00e0rqueting i Publicitat <\/a><\/strong>a Monlau.<\/p>\n<p>En l&#8217;assignatura de mitjans de comunicaci\u00f3 i publicitat ens preparem per a ajudar a les marques a invertir de la manera m\u00e9s intel\u00b7ligent possible el seu pressupost en publicitat, encara que aquest estigui prop del zero. Comencem pel m\u00e9s b\u00e0sic: estudiar el target, comprendre la compet\u00e8ncia i la hist\u00f2ria de la nostra marca; <strong>continuem convertint-nos en especialistes en mitjans de comunicaci\u00f3, en l\u00ednia i offline i, al final, podem fer el MATCH perfecte entre el producte o servei i el seu mitj\u00e0 ideal.<\/strong> Preparats per a aconseguir els objectius.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un discurs s&#8217;ha instal\u00b7lat entre el m\u00f3n de la publicitat especialment entre els i les professionals m\u00e9s joves: o internet o res. Per\u00f2 com sempre els mitjans de comunicaci\u00f3 tradicional es resisteixen a perdre part del seu past\u00eds publicitari. Sortir en la portada de La Vanguardia, esponsoritzar grans esdeveniments esportius com la Champions o els [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256,368],"tags":[],"class_list":["post-6205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-i-marqueting","category-sense-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#Lonachallenge: l\u2019Offline es fa viral - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/ca\/2021\/05\/18\/lonachallenge-loffline-es-fa-viral\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Lonachallenge: l\u2019Offline es fa viral - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"Un discurs s&#8217;ha instal\u00b7lat entre el m\u00f3n de la publicitat especialment entre els i les professionals m\u00e9s joves: o internet o res. Per\u00f2 com sempre els mitjans de comunicaci\u00f3 tradicional es resisteixen a perdre part del seu past\u00eds publicitari. 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