{"id":6200,"date":"2021-05-06T00:00:00","date_gmt":"2021-05-05T22:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/els-alumnes-de-marqueting-arriben-a-la-final-del-desafio-junior-desic\/"},"modified":"2026-03-10T10:03:32","modified_gmt":"2026-03-10T09:03:32","slug":"els-alumnes-de-marqueting-arriben-a-la-final-del-desafio-junior-desic","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/ca\/2021\/05\/06\/els-alumnes-de-marqueting-arriben-a-la-final-del-desafio-junior-desic\/","title":{"rendered":"Els alumnes de M\u00e0rqueting arriben a la final del \u201cDesaf\u00edo Junior\u201d d\u2019ESIC"},"content":{"rendered":"<p>Al llarg del cicle, els estudiants del <a href=\"https:\/\/www.monlau.com\/formacio-professional\/cursos\/grau-superior-marketing-publicitat\/?lang=ca\"><strong>Grau Superior en M\u00e0rqueting i Publicitat<\/strong><\/a> creen i participen en diferents projectes en els quals treballen <strong>des de la idea de negoci, a la definici\u00f3 del producte, passant per la creaci\u00f3 i posada en marxa d&#8217;estrat\u00e8gies de m\u00e0rqueting <\/strong>aix\u00ed com d&#8217;analitzar la seva viabilitat global.<\/p>\n<p>Quan arriben al segon curs, <strong>a la mat\u00e8ria de Llan\u00e7ament de Productes i Serveis, tenen com a missi\u00f3 la creaci\u00f3 d&#8217;un producte o servei \u201cespecial&#8221;,<\/strong> en el qual posen en pr\u00e0ctica tots els coneixements adquirits mentre estan estudiant el Grau Superior. \u00c9s especial perqu\u00e8 aquest projecte forma part del <strong>Desaf\u00edo Junior Empresarial, una competici\u00f3 entre alumnes de diferents centres d&#8217;ensenyament de tota Espanya, creada per la <a href=\"https:\/\/www.esic.edu\/?originCampaignId=7010N000000mp39QAA&amp;gclsrc=aw.ds&amp;&amp;gclid=Cj0KCQjwp86EBhD7ARIsAFkgakhSs8__lHjjxn3mpuZbC2cJax1Mp_W81felCt6uS3iAp9i1ML5OAdsaAn5lEALw_wcB\">ESIC Business &amp; M\u00e0rqueting School<\/a>.<\/strong> L&#8217;objectiu d&#8217;aquest repte \u00e9s que els alumnes simulin la realitat empresarial creant la seva pr\u00f2pia empresa, tutoritzats per un professor del seu centre. \u00c9s una forma \u00f2ptima de con\u00e8ixer tots els aspectes a tenir en compte abans d&#8217;embarcar-se en l&#8217;apassionant i dur m\u00f3n dels emprenedors.<\/p>\n<p><strong>Els alumnes de M\u00e0rqueting de Monlau han arribat a la final nacional en diverses edicions i fins i tot han guanyat diverses d&#8217;elles<\/strong>. Aquest curs 2020-2021, se celebra la 15a edici\u00f3 del Desaf\u00edo Junior Empresarial i en ella han participat les dues classes de m\u00e0rqueting , dividides en 13 grups, cadascun amb la seva idea de projecte empresarial propi.<\/p>\n<p>Tots els grups han superat les tres etapes en les quals es divideix el Desafiament, tots han treballat intensament\u2026 i un dels grups va ser seleccionat per a la semifinal territorial celebrada en la seu de ESIC a Barcelona el passat 4 de maig.<\/p>\n<p>Arabela, Dani, Fran, Marc i Paula, integrants del grup \u201cVoltage\u201d, van presentar davant el jurat el seu <strong>projecte \u201cMOKAI\u201d; una app que permet fer \u201cmatch\u201d entre persones que volen adoptar un animal i animals de diferents protectores que necessiten ser adoptats,<\/strong> assessorats per un equip de professionals que s&#8217;encarreguessin de formar el t\u00e0ndem perfecte entre adoptant i adoptat.<\/p>\n<p>Des de l&#8217;emoci\u00f3 i sense entrar en el concepte \u201cfer pena\u201d, l&#8217;equip va defensar el seu projecte amb convicci\u00f3. Amb la seva il\u00b7lusi\u00f3 i la seva professionalitat i molt ben cohesionats, van saber transmetre al jurat l&#8217;ess\u00e8ncia de \u201cMokai\u201d\u2026 i aix\u00f2 els va portar a ser seleccionats per a passar a la final nacional del Desaf\u00edo Junior Empresarial. Entre m\u00e9s de 675 alumnes i m\u00e9s de 175 equips implicats, Voltage est\u00e0 en la final.<\/p>\n<p>El pr\u00f2xim pas, la final, que se celebra el pr\u00f2xim 25 de maig entre els millors projectes de tot el pa\u00eds. Des de Monlau nom\u00e9s podem alegrar-nos i felicitar-los per haver arribat fins aqu\u00ed. Ja no ens queda res per a completar aquest repte. \u00c0nims!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al llarg del cicle, els estudiants del Grau Superior en M\u00e0rqueting i Publicitat creen i participen en diferents projectes en els quals treballen des de la idea de negoci, a la definici\u00f3 del producte, passant per la creaci\u00f3 i posada en marxa d&#8217;estrat\u00e8gies de m\u00e0rqueting aix\u00ed com d&#8217;analitzar la seva viabilitat global. Quan arriben al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[364,312,302,281],"class_list":["post-6200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-i-marqueting","tag-alumnes","tag-grau-superior","tag-marqueting-i-publicitat","tag-monlau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els alumnes de M\u00e0rqueting arriben a la final del \u201cDesaf\u00edo Junior\u201d d\u2019ESIC - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/ca\/2021\/05\/06\/els-alumnes-de-marqueting-arriben-a-la-final-del-desafio-junior-desic\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els alumnes de M\u00e0rqueting arriben a la final del \u201cDesaf\u00edo Junior\u201d d\u2019ESIC - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"Al llarg del cicle, els estudiants del Grau Superior en M\u00e0rqueting i Publicitat creen i participen en diferents projectes en els quals treballen des de la idea de negoci, a la definici\u00f3 del producte, passant per la creaci\u00f3 i posada en marxa d&#8217;estrat\u00e8gies de m\u00e0rqueting aix\u00ed com d&#8217;analitzar la seva viabilitat global. 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