{"id":6191,"date":"2021-04-08T00:00:00","date_gmt":"2021-04-07T22:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/comportament-consumidor-2021-club-marketing-barcelona\/"},"modified":"2026-03-10T10:03:32","modified_gmt":"2026-03-10T09:03:32","slug":"comportament-consumidor-2021-club-marketing-barcelona","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/ca\/2021\/04\/08\/comportament-consumidor-2021-club-marketing-barcelona\/","title":{"rendered":"&#8220;El comportament del Consumidor al 2021&#8243;amb el Club de M\u00e0rqueting de Barcelona"},"content":{"rendered":"<p>El passat 4 de mar\u00e7, en col\u00b7laboraci\u00f3 amb <strong>el Club de M\u00e0rqueting Barcelona<\/strong> vam poder gaudir des de la sala d&#8217;actes de Sagrera d&#8217;una xerrada en format taula rodona on van participar grans experts en el m\u00e0rqueting estrat\u00e8gic i l&#8217;anal\u00edtica de dades com <strong>Txema Morales de Kantar, Sergi Bru de Relevance M\u00e0rqueting i Montse Lavilla de Sorra Mitjana (Havas Group) moderats per Lluis Torra president del Club de M\u00e0rqueting Barcelona. <\/strong>Ens van donar el seu punt de vista sobre <strong>l&#8217;evoluci\u00f3 dels costums, adaptaci\u00f3 i h\u00e0bits de compra del consumidor<\/strong> <strong>condicionat en part per la pand\u00e8mia<\/strong> i la seva previsi\u00f3 sobre cap a on anir\u00e0 el consumidor en 2021.<\/p>\n<p>La sessi\u00f3 va ser retransmesa en streaming i tot el nostre alumnat va tenir acc\u00e9s a ella, per a obtenir informaci\u00f3 de primera m\u00e0 que podran utilitzar en els seus projectes del curs. <strong>A m\u00e9s, en el m\u00f3n del m\u00e0rqueting \u00e9s crucial con\u00e8ixer aquesta informaci\u00f3 per a fer propostes adaptades als seus problemes i que li aportin valor real.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat 4 de mar\u00e7, en col\u00b7laboraci\u00f3 amb el Club de M\u00e0rqueting Barcelona vam poder gaudir des de la sala d&#8217;actes de Sagrera d&#8217;una xerrada en format taula rodona on van participar grans experts en el m\u00e0rqueting estrat\u00e8gic i l&#8217;anal\u00edtica de dades com Txema Morales de Kantar, Sergi Bru de Relevance M\u00e0rqueting i Montse Lavilla [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[403,386,264,302],"class_list":["post-6191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-i-marqueting","tag-consumidor","tag-estudis-professionals","tag-formacio-professional","tag-marqueting-i-publicitat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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