{"id":6167,"date":"2021-03-02T00:00:00","date_gmt":"2021-03-01T23:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/storytellers-trobadors-del-segle-xxi\/"},"modified":"2021-03-02T00:00:00","modified_gmt":"2021-03-01T23:00:00","slug":"storytellers-trobadors-del-segle-xxi","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/ca\/2021\/03\/02\/storytellers-trobadors-del-segle-xxi\/","title":{"rendered":"Storytellers: Trobadors del segle XXI"},"content":{"rendered":"

Sabies que no hi ha res m\u00e9s potent que una hist\u00f2ria?<\/h3>\n

Des dels inicis de la humanitat fins avui en dia, si hi ha una cosa que ens ha fascinat sempre com a esp\u00e8cie, s\u00f3n les hist\u00f2ries.<\/p>\n

En el segle XXI ens trobem davant el consumidor\/a m\u00e9s complex de tots els temps, dif\u00edcil de sorprendre, ultra informat i poder\u00f3s, gr\u00e0cies a internet i el poder de les xarxes socials<\/strong>. Encara que, si hi ha una cosa en la qual l’\u00e9sser hum\u00e0 del segle XXI no ha canviat respecte a l’\u00e9sser hum\u00e0 de l’edat mitjana, \u00e9s en el poder que tenen sobre ell les hist\u00f2ries.<\/p>\n

El m\u00e0rqueting sap d’aquesta \u201cfeblesa\u201d de les persones per les hist\u00f2ries<\/strong> amb les quals pot empatitzar o veure’s reflectit.<\/p>\n

Segons el neuro economista Paul Zack les bones hist\u00f2ries provoquen en el nostre cervell moltes reaccions, sent de les m\u00e9s destacables la segregaci\u00f3 de dopamina que facilita el record, cortisol que activa la nostra atenci\u00f3<\/strong> i les neurones mirall m\u00e9s l’oxitocina que activen l’empatia. Tots recordem algun moment emocionant d’alguna pel\u00b7l\u00edcula, obra de teatre o llibre amb el qual ens hem sentit identificats.<\/p>\n

L’art del storytelling<\/strong> \u00e9s el que ens ajuda a crear marques amb hist\u00f2ria, aquelles marques que aconsegueixen crear petjada en els consumidors\/as tan impermeables a una altra mena d’accions per a generar un vincle entre tots dos. Res com el poder d’una bona hist\u00f2ria de marca amb la qual ens sentim identificats, de fet, segons diversos estudis, un 60% dels consumidors est\u00e0 disposat a pagar m\u00e9s per marques amb les quals se senten identificats.<\/p>\n

\u00c9s per aix\u00f2 que busquem donar eines i potenciar la creativitat del nostre alumnat per a crear hist\u00f2ries que enamorin al seu p\u00fablic objectiu, convertint-los en trobadors del segle XXI, en potencials creadors de lovebrands. Aquest \u00e9s un dels objectius que busquem treballar i consolidar en el nostre CFGS de Publicitat i M\u00e0rqueting<\/strong><\/a> de manera transversal entre diferents assignatures del cicle.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sabies que no hi ha res m\u00e9s potent que una hist\u00f2ria? Des dels inicis de la humanitat fins avui en dia, si hi ha una cosa que ens ha fascinat sempre com a esp\u00e8cie, s\u00f3n les hist\u00f2ries. En el segle XXI ens trobem davant el consumidor\/a m\u00e9s complex de tots els temps, dif\u00edcil de sorprendre, […]<\/p>\n","protected":false},"author":1,"featured_media":3435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[396,397,398,399],"class_list":["post-6167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-i-marqueting","tag-historia","tag-publicitat-i-marqueting","tag-storytellers","tag-storytelling"],"yoast_head":"\nStorytellers: Trobadors del segle XXI - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/ca\/2021\/03\/02\/storytellers-trobadors-del-segle-xxi\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Storytellers: Trobadors del segle XXI - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"Sabies que no hi ha res m\u00e9s potent que una hist\u00f2ria? 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