{"id":6118,"date":"2020-02-20T00:00:00","date_gmt":"2020-02-19T23:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/com-enfocar-investigacio-coneixer-millor-consumidors-potencials\/"},"modified":"2026-03-10T10:03:34","modified_gmt":"2026-03-10T09:03:34","slug":"com-enfocar-investigacio-coneixer-millor-consumidors-potencials","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/ca\/2020\/02\/20\/com-enfocar-investigacio-coneixer-millor-consumidors-potencials\/","title":{"rendered":"Com enfocar la investigaci\u00f3 per con\u00e8ixer millor als nostres consumidors potencials"},"content":{"rendered":"<p><strong>Coneixem realment al nostre consumidor? La meva proposta est\u00e0 adaptada a ell? O potser, li estic demanant al consumidor que s&#8217;adapti a la meva proposta?<\/strong><\/p>\n<p>La primera pregunta, \u00e9s la que ens haur\u00edem de fer quan ens plantegem llan\u00e7ar una nova idea de negoci o un producte, o, almenys, \u00e9s el que ens diuen diversos estudis sobre els principals motius de frac\u00e0s de startups i innovacions de productes de gran consum.<\/p>\n<p>Segons l&#8217;estudi <a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\">&#8220;The Top 20 reasons why startups fail&#8221;<\/a> de la consultora <a href=\"https:\/\/www.cbinsights.com\/\">CB insights<\/a>, el 42% de les startups que tanquen, ho fan perqu\u00e8 no estan cobrint una necessitat de mercat, mentre un 17% ho fan perqu\u00e8 el producte no agrada al consumidor.<\/p>\n<p>En el cas dels productes de gran consum, segons l&#8217;estudi &#8220;Innovaci\u00f3 trencadora&#8221; de la consultora <a href=\"https:\/\/www.nielsen.com\/es\/es\/\">Nielsen<\/a>, &#8220;el 76% dels productes innovadors en gran consum s\u00f3n retirats despr\u00e9s del seu primer any d&#8217;exist\u00e8ncia de les prestatgeries&#8221;. Aix\u00f2 succeeix per no resoldre una necessitat o frustraci\u00f3 del consumidor actual, que a m\u00e9s \u00e9s el m\u00e9s exigent i complex de la hist\u00f2ria.<\/p>\n<p>Aquests factors mostren un proc\u00e9s d&#8217;investigaci\u00f3 insuficient o mal enfocat. <strong>La investigaci\u00f3 ens ha de permetre arribar a con\u00e8ixer als nostres consumidors potencials millor que a nosaltres mateixos.<\/strong><\/p>\n<p>Aix\u00f2 ens ajudar\u00e0 a no caure en propostes per a mercats saturats en el qual serem un petit peix envoltat de taurons, sin\u00f3 plantejar-nos trobar el nostre propi &#8220;oce\u00e0 blau&#8221; per explotar en el mercat, <strong>aix\u00ed com crear propostes atractives adaptades a les necessitats reals del nostre consumidor objectiu.<\/strong><\/p>\n<p>Tractar de conscienciar als nostres <a href=\"https:\/\/www.monlau.com\/estudis-professionals\/cursos\/cicle-formatiu-de-grau-superior-de-marqueting-i-publicitat\/?lang=ca\">alumnes de M\u00e0rqueting i Publicitat<\/a> en la import\u00e0ncia de reduir la incertesa a trav\u00e9s de la investigaci\u00f3 comercial, mitjan\u00e7ant el desenvolupament de projectes d&#8217;investigaci\u00f3 a trav\u00e9s de la creaci\u00f3 de productes innovadors des de la fase inicial fins a l&#8217;informe final a l&#8217;aula , \u00e9s la manera que tenim d&#8217;apropar-los al m\u00f3n real i ensenyar-los eines perqu\u00e8 el peix petit estigui preparat per saltar de la peixera i sorprendre als taurons.<\/p>\n<p><a href=\"https:\/\/www.monlau.com\/estudis-professionals\/cursos\/cicle-formatiu-de-grau-superior-de-marqueting-i-publicitat\/?lang=ca\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7136 size-full\" src=\"https:\/\/www.monlau.com\/estudis-professionals\/wp-content\/uploads\/sites\/3\/2020\/02\/Banner-mktgypubli-cat.png\" alt=\"\" width=\"1200\" height=\"372\" \/><\/a><\/p>\n<h4>Carlos D\u00edaz<\/h4>\n<p>Professor del Cicle Superior de M\u00e0rqueting i Publicitat<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coneixem realment al nostre consumidor? La meva proposta est\u00e0 adaptada a ell? O potser, li estic demanant al consumidor que s&#8217;adapti a la meva proposta? La primera pregunta, \u00e9s la que ens haur\u00edem de fer quan ens plantegem llan\u00e7ar una nova idea de negoci o un producte, o, almenys, \u00e9s el que ens diuen diversos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[333,334,335,302,298,336,337],"class_list":["post-6118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-i-marqueting","tag-consumidor-objectiu","tag-idea-de-negoci","tag-investigacio-comercial","tag-marqueting-i-publicitat","tag-necessitats","tag-producte","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com enfocar la investigaci\u00f3 per con\u00e8ixer millor als nostres consumidors potencials - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/ca\/2020\/02\/20\/com-enfocar-investigacio-coneixer-millor-consumidors-potencials\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com enfocar la investigaci\u00f3 per con\u00e8ixer millor als nostres consumidors potencials - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"Coneixem realment al nostre consumidor? La meva proposta est\u00e0 adaptada a ell? O potser, li estic demanant al consumidor que s&#8217;adapti a la meva proposta? 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