{"id":6076,"date":"2019-11-21T00:00:00","date_gmt":"2019-11-20T23:00:00","guid":{"rendered":"https:\/\/www.monlau.com\/formacion-profesional\/la-creativitat-lelement-indispensable\/"},"modified":"2026-03-10T10:03:35","modified_gmt":"2026-03-10T09:03:35","slug":"la-creativitat-lelement-indispensable","status":"publish","type":"post","link":"https:\/\/www.monlau.com\/fp\/ca\/2019\/11\/21\/la-creativitat-lelement-indispensable\/","title":{"rendered":"La creativitat, l’element indispensable"},"content":{"rendered":"

No poso en dubte que el m\u00f3n del m\u00e0rqueting i l’empresa requereix cada vegada m\u00e9s de rigor i mesura, per\u00f2 no hem d’oblidar-nos l’entusiasme i la creativitat. I precisament, d’aix\u00f2 parlarem en aquesta ocasi\u00f3 de CREATIVITAT, element d’\u00e8xit indispensable per a una bona campanya de m\u00e0rqueting o una idea innovadora en el m\u00f3n empresarial.<\/p>\n

Hi ha m\u00faltiples definicions i sin\u00f2nims: pensament original i divergent, imaginaci\u00f3 constructiva, etc. Per\u00f2 em quedo amb la idea impl\u00edcita de generar, crear i aportar novetats, i puc afirmar que la creativitat est\u00e0 present en pr\u00e0cticament totes les activitats del m\u00e0rqueting. Sense creativitat una empresa no podria innovar, i sense innovaci\u00f3 l’empresa no podria millorar ni evolucionar.<\/p>\n

Desenvolupar un nou producte, trobar un nou canal per arribar als nostres clients, trobar una forma de promocionar la nostra empresa, totes s\u00f3n activitats que requereixen grans dosis de creativitat.<\/strong> I la veritat \u00e9s que no \u00e9s f\u00e0cil, vivim en l’era del “m\u00e9s original”, del “m\u00e9s impactant”, no \u00e9s tasca senzilla aconseguir no passar desapercebut. Potser cal ser extravagant per triomfar en aquest sector, encara que personalment crec que la difer\u00e8ncia la marquen els petits detalls, alguna cosa peculiar que aconsegueixi “arribar” al nostre p\u00fablic objectiu. Pot semblar poc rom\u00e0ntic, per\u00f2 potser NO tot s’hi val en m\u00e0rqueting, al cap i a la fi, no hem d’oblidar el nostre objectiu final: les vendes.<\/p>\n

Precisament en el nostre Cicle de M\u00e0rqueting i Publicitat<\/a> un dels objectius principals \u00e9s despertar el costat creatiu dels nostres alumnes<\/strong>. Vam comen\u00e7ar sense posar l\u00edmits, per\u00f2 posteriorment, els nostres estudiants aprenen a orientar la creativitat a resultats, una creativitat que permeti transmetre un valor de marca diferencial, atractiva, emp\u00e0tica i, sobretot, que sigui capa\u00e7 de transformar l’acceptaci\u00f3 del p\u00fablic en rendibilitat. Al final, som professionals, Oi?<\/p>\n

David Casanelles<\/h4>\n

Responsable de l’\u00e0rea d’Empresa i M\u00e0rqueting<\/p>\n","protected":false},"excerpt":{"rendered":"

No poso en dubte que el m\u00f3n del m\u00e0rqueting i l’empresa requereix cada vegada m\u00e9s de rigor i mesura, per\u00f2 no hem d’oblidar-nos l’entusiasme i la creativitat. I precisament, d’aix\u00f2 parlarem en aquesta ocasi\u00f3 de CREATIVITAT, element d’\u00e8xit indispensable per a una bona campanya de m\u00e0rqueting o una idea innovadora en el m\u00f3n empresarial. Hi […]<\/p>\n","protected":false},"author":1,"featured_media":3278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[283,284,285,286,287],"class_list":["post-6076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresa-i-marqueting","tag-creativitat","tag-empresa","tag-innovacio","tag-marqueting","tag-publicitat"],"yoast_head":"\nLa creativitat, l'element indispensable - Formaci\u00f3n profesional<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.monlau.com\/fp\/ca\/2019\/11\/21\/la-creativitat-lelement-indispensable\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La creativitat, l'element indispensable - Formaci\u00f3n profesional\" \/>\n<meta property=\"og:description\" content=\"No poso en dubte que el m\u00f3n del m\u00e0rqueting i l’empresa requereix cada vegada m\u00e9s de rigor i mesura, per\u00f2 no hem d’oblidar-nos l’entusiasme i la creativitat. I precisament, d’aix\u00f2 parlarem en aquesta ocasi\u00f3 de CREATIVITAT, element d’\u00e8xit indispensable per a una bona campanya de m\u00e0rqueting o una idea innovadora en el m\u00f3n empresarial. 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